"It's almost quadrupled in size, so it's really quite exciting for us," he said.
Paolo Nutini, Paul Weller and Florence and the Machine are headlining as part of eight days of concerts.
Other headline acts include 2manydjs, Biffy Clyro and David Guetta.
"The crowd will vary: there's stuff for older audiences like the Stereophonics and Paul Weller, as well as pop acts like David Guetta and Florence."
The Belsonic music festival kicked off in Belfast on Tuesday night with a performance by Kasabian.
Belsonic at Custom House Square in the city centre will also feature veteran Welsh rockers Stereophonics.
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